Designing an app which will enhance audiobooks listeners experience to be more useful and enjoyable.

Context

1. Strategy: Competitive Analysis

User’s digital habits:
I believe that most users start their reading journey at home and finish their book while in the train on their way back to work.

Quality & design patterns:
I believe that users are more confident using an app that looks like most popular apps rather than a brand new app with all new functionalities.

Ergonomics:
I believe that the user should have the ability to select, share, quote audio content with a swipe or a touch.

2. Interviews: qualitative understanding of behaviors and context.

Goals:

  • Identify user’s habits and approach when they are facing general daily issues: what is working for them, what isn’t, and what could be better.
  • Find sites or apps they daily use and catch pro and cons of them.
  • Analyze tasks users do while they are listening to an Audiobook.
  • Understand what is their favourite feature on a boo/music/podcast app.
    What would they expect from a new reading experience?

Main findings and takeaways:

  • Users seem to not use the audiobook app to find informations on a book unless they are focused on a specific topic.
  • Users prefer not to ask people about a book unless someone they know suggests a reading.
  • General searches are made using Google, but users are overwhelmed by results and loose a lot of time finding and comparing books.
  • Users are ready to pay for an app where they can find readable/spoken content.

3. Personas

In addition, I put them in a daily situation and l categorize these in two groups:

Digital listeners:
They are the people who consider using a mobile as a whole. They are day commuters, executives, drivers, students… The everyday people. They read articles, follow social feeds from news alerts, listen to music and switch to a YouTube Video at anytime. And they do this every day. Unfortunately this makes followers out of them, not leaders. Therefore, they want to break away from this never-ending push-button behaviour that keep them busy all the time. And they don’t have the time to think. They want to hear a story; something extraordinary — to share with others and that they would be proud to call their own. This way, they would feel comfortable sharing deeper thoughts and feel connected with people sharing the same mindset, or cultural interests.

Bloggers:
They are the influencers. They keep up to date with blogs of all topics. And for that reason, they seek and find informations wherever they can: books, magazines, podcasts, brands live feeds, unboxing videos, online benchmarks, testimonials, short stories… They are able to promote a content to a wider audience. So it’s very important to build an app smart enough to help these people connect to whatever they like in the most timely way.

4. User Journey

5. Guiding the user: follow their mental models and improve the flows

With all my observation data sorted into column — I build an experience map to identify the areas of interaction that are causing problems for users, the pain points. The best way to extract pain points from an experience map, is to get the people who created the map to dot vote. Dot voting involves giving every user a small number of sticky dots, say five or six dots each. Users can choose where to put the dots. They can put them all on one issue if they think it’s really important, or split the dots over a couple of different issues, or place one dot each on several different issues.

I reorder the pain points with the biggest impacts at the top of each list. I found that fixing the biggest user pain point also has the biggest business impact. Then, I rewrite each one as a goal simply by inverting it. I list the benefit the users would get from the product if I fix the pain point. Then turned that description into a scenario.

6. Paper Sketch & Concept

Scenario 1: User wants to spread the world
Scenario 2: User wants to highlight audio
Scenario 3: User takes notes

7. Wireframes

Launch the prototype

8. User Testing

During the sessions, I show users some screens to have an overall impression of space distribution and elements. Then I describe the user scenario and ask them to accomplish some tasks.

I designed 3 different user flows for testing.

User is listening to a book he finds interesting when he decides to get more informations through the community of readers on the same topic. I want to observe the user reactions in the moment where they are connected to a wider community.

Reading is on when the user feels like he wants to keep track record of what he just heard. I want to check which uses the user feels comfortable with when he has to trigger action on the app based on sound judgment.

Now the user wants to get involved in the audio process. He would like to react to the audio content. He would like to share his thoughts/comments with others but he would like to do this within the same app. As an observer, I would like to know if the user is interested in using new functionalities regarding this need. I want to check if accessibility is to be improved.

I design user experiences that help companies become digital businesses.